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Success Stories
Gig Harbor, Washington
The setting: one of the most picturesque harbors on the West Coast, immediately north of the Tacoma Narrows Bridge.
The challenge: create a business plan to revitalize an historic downtown that had lost most of its market share to new malls closer to the freeway.
The solution: Build consensus for a new positioning for the downtown, by working closely with the mayor, city manager, city council and an ad hoc committee of community members, all on a limited budget.
The result: an understanding that the revitalization and success of the downtown can help Gig Harbor market itself as a destination for talent and investment capital, all while serving existing residents and keeping its basic character. Working closely with local people, Rod created a strategy that focuses on reinvestment in existing property, along with small, tangible, concrete steps that the city can take now, in the middle of the recession, without having to wait for the next building boom.